What does “go-to-market” mean?

Every company, by it’s nature, goes to market with something. Yet we have seen so many companies who focus on one aspect of go-to-market, or have a diffuse strategy, or don’t have the capabilities to deliver on the strategy. Go-to-market systems start from the design and dissemination of the strategy across the organization, and goes all the way to your client-interface employees and services. There are a few questions you can ask yourself to gauge the health of your go-to-market framework.

Improving measurement of patient-centricity in clinical trials

I found a very interesting paper (“Preventing Patient Centricity from Becoming a Fad“, Applied Clinical Trials) outlining ideas and recommendations around patient-centricity measurements in clinical trials. Proper integrations of patient centricity measurement and management in clinical trials can improve the quality and vale of clinical trials, and their success rate. The author is Read more…

What is 777labs?

777labs is a go-to-market strategy consultancy helping clients identify, target, build, and nurture customer relationships, market opportunities, and brand growth. Our services cut across sales, marketing, and solution design strategy and also include the necessary tools, analytics, and content development.