Highlights from RockHealth’s report on “Streamlining Enterprise Sales in Digital Health”

I always value studies or feedback that validate the insights I have developed over the many years of selling to healthcare. Indeed, when I advise companies, many who are trying to wrap their head with the eccentricities of healthcare, having examples that go beyond my own experience is important. The study report is short, so I suggest you to read it. Nonetheless, I’ve highlighted a few of items for you.

Components of a successful data analytics program

Data is a big barrier in adopting analytics across an organization. But it is the lack of an organizational structure that will lead to failure, no matter how sophisticated the technology or algorithm. A successful data analytics program takes into account organizational awareness, an iterative strategy, a stepwise approach to adopting applications, and the development of data fluency.