customer engagement

Healthcare portals: why is the value of good customer experience hard to articulate financially?

Most healthcare portals are poorly designed. This might be partly because the value of good customer experience is easy to appreciate but we can’t seem to articulate the value financially. Customers are the reason-d’etre of any healthcare organization trying to make people health and happy. Healthcare organizations need to take responsibility and help their customers with access to care by guiding member to cost-effective plans and care, health fluency by providing health information and insights into care transactions, and communication with their health teams.

By charlie, ago

What does “go-to-market” mean?

Every company, by it’s nature, goes to market with something. Yet we have seen so many companies who focus on one aspect of go-to-market, or have a diffuse strategy, or don’t have the capabilities to deliver on the strategy. Go-to-market systems start from the design and dissemination of the strategy across the organization, and goes all the way to your client-interface employees and services. There are a few questions you can ask yourself to gauge the health of your go-to-market framework.

By charlie, ago