There’s been an explosion of digital therapeutics progressing with their paths-to-market. And three big insights are driving the success of digital therapeutics. Though there are still opportunities to disappoint, especially around one particular area.
To be truly patient-centered needs an Awareness of patient needs, a Strategy that goes beyond the app or tech, a Delivery that has engagement-first design, and a solution that is supported by a patient-centered engagement Fluency across all points of contact with the patient.
Continuous Evidence is the fusion of RWE, digital health, post-approval proof, and patient insight. How do you balance your needs for better insights with the needs and interests of the individuals you are helping?